While I am not a fan of all of their bags... this did cause me to drop my mouth open.  In order to NEVER SO ON SALE... Louis Vuitton gathers all unsold bags and BURNS THEM!  WTF?  Are you kidding me?  WHAT A WASTE?

Seeing as how 99% of the LV's you see walking down the street are FAKE (actual fact)... I think they are going about this th WRONG WAY!

How about this LV?  You put a one inch HOT PINK band around the handle of each unsold bag and then sell them at 50% off.  Then donate all the proceeds to fight Breast Cancer... or fund research.  Just a thought.

All... those... pretty... bags... burned. SAD FACE!